Life at USC

Major Spotlight: Sport and Entertainment Management

Everything you need to know about
Sport and Entertainment Management (SPTE)
at the University of South Carolina


Learning the business behind the business…that’s what the Sport and Entertainment Management degree program at the University of South Carolina is all about. Whether you are hoping to become a professional in the entertainment industry or sport industry, the business-focused curriculum for the B.S. in Sport and Entertainment Management includes accounting, marketing, economics, finance and specific instruction about management in sport and entertainment.

Did You Know? The SPTE program at USC is the first of its kind? The University of South Carolina is the first major university to create a separate department for the study of sport and entertainment with a solid business curriculum.

Fast Facts

Looking to become the Director of Operations for a major venue (like the Mercedes-Benz Arena in Shanghai)? Or maybe the Director of Sales and Marketing for the Olympic Games? Or possibly, your interest lies in artist representation and management for celebrities and/or musicians. The possibilities are endless with a degree in Sport and Entertainment Management from USC.

  • Undergraduate SPTE program ranked No. 3 nationally and No. 5 globally*
  • Graduate SPTE program ranked No. 8 nationally and No. 13 globally*
  • Largest undergraduate program and faculty of its kind in the United States
  • Nation’s 1st department at a major university created specifically for the study of sport and entertainment with a solid business curriculum
  • 1000+ internships completed every year by students in USC’s College of Hospitality, Retail and Sport Management
  • Students with internship experience earn an average of almost $7,500 more in their first job
    *2015 SportBusiness International’s Sports Course Rankings based on program’s curriculum and student success after graduation upon entering the workforce
Eric Cuthbertson (left) a USC SPTE graduate and now Vice President of Operations at AEG China, a leading sports and entertainment presenter company

Why is the SPTE degree unique at USC? 

Internships and Real World Experience:
When it comes to getting a job after graduation, experience matters. Even with a college degree from a great program, candidates who have practical, industry-specific experience have a huge advantage. By majoring in the Sport and Entertainment Management program at USC, you will learn from amazing professors who will bring the classroom to life with their own industry experience. But more importantly, you will complete two required work experiences that give you the opportunity to apply what you’ve learned in the classroom to real world work settings working with real clients, during real events and on real projects.

  • The first “practicum” is usually completed after the sophomore year.
  • The second “internship” is generally the last requirement completed before the end of your academic career.

By the time students graduate from the SPTE program at USC, they’ve already complete 520 hours of industry-related work experience that is related to their major and they’ve begun developing important industry contacts who can help them land their first job upon graduation.

Sport Entertainment & Venues Tomorrow (SEVT) Conference:
No other university in the world can say they host the annual Sport Entertainment & Venues Tomorrow (SEVT) Conference  – the largest yearly conference of its kind in the industry. The SEVT Conference, in collaboration with the University of South Carolina, is a “conference like no other” which creates a unique setting where industry executives, faculty members and students can map the future of the sport, entertainment and venue industry. Students in attendance also have the invaluable opportunity to attend the Career & Internship Fair and network with industry professionals looking to hire for internships and entry level positions.


Looking for more detailed information about the Sport and Entertainment Management major at the University of South Carolina? Find it here!


Are you an international student interested in studying Sport and Entertainment Management at the University of South Carolina? Learn more about applying through our International Accelerator Program by clicking below!

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